As I Am

The Marula, Moringa, and Argan Oils impart mega shine to hair while hydrating the hair. Great for spraying on the dry skin during winter months. Anti-oxidant formula for healthy hair, scalp and skin.

Directions

Hold the bottle 12 inches away from head and spray on your hair for finishing shine. Also can be sprayed on the dry skin for moisturisation

Ingredients 

Vitis Vinifera (Grape) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Oryza Sativa (Rice) Bran Oil, Glycine Soja (Soybean) Oil, Isopropyl Myristate, Butyrospermum Parkii (Shea) Butter, Sclerocarya Birrea Seed Oil, Moringa Oleifera Seed Oil, Argania Spinosa Kernel Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance/Parfum, Anise Alcohol, Coumarin, Limonene, Linalool.

• Cleanses hair and scalp gently and adds moisture.
• Reduces tangles and combing damage.
• Strengthens hair for longer hair lengths.

Directions:

Rub ample amount of shampoo between palms and gently lather through wet hair. Massage hair and scalp, leave on for five minutes and rinse thoroughly. Repeat if necessary.

Ingredients: 

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Propoxytetramethyl Piperidinyl Dimethicone, Benzyl Benzoate, Limonene, Linalool.

Strengthening and hydrating treatment

• Detangles hair.
• Moisturizes hair, scalp, & strengthens hair.
• Smooths cuticle layers.
• Promotes shine.
• Rejuvenates the scalp and hair.
• Helps promote healthy hair growth for longer hair length.

Directions:

Distribute conditioner throughout hair. Leave on 15-20 minutes. Carefully detangle and rinse thoroughly

 For Deep Treatment: Distribute conditioner throughout hair. Put on a plastic cap. Leave-On 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.

Ingredients:

Aqua/Water/Eau, Punica Granatum Fruit Juice*, Glycerin, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Betaine, Punica Granatum Seed Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Cocos Nucifera (Coconut) Oil*, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Tocopheryl Acetate, Origanum Vulgare Leaf Extract, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, Isopropyl Alcohol, Quaternium-80, Propylene Glycol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine, Beta Vulgaris (Beet) Root Extract, Caprylic Acid, Polyacrylamide, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Limonene, Linalool.

Natural textured hair likes nothing better than rich conditioners produced by nature.

Coconut Oil and African Shea Butter are sure favorites!

Coconut Oil has been a hair beautifier since ancient times because of its quick absorption and ability to produce amazing shine.

And who doesn't adore Shea Butter?

Both oils, however, can be a bit challenging to soften and work into the hair.

Now, via the wonders of submicron technology, a most beautiful blend of these rich emollients can now be sprayed on or easily massaged in.

Oh, how special!

Benefits

• Nourishes, softens and boosts shine
• Hydrates the hair shaft
• Seals –in moisture
• Helps protect against weather damage
• Moisturizes the scalp
• Concentrated and easy to use.

Ingredients

Usage

• Spray into palms and massage into hair. 
• May be used as a leave in treatment, as a companion product for twisting, or for general daily hair care and maintenance.

Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
• Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. 
• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
• For twist outs, undo twists and separate, only after hair is completely dry.
• For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed.

You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style

Benefits

• Produces shiny, well-defined twists and twist outs
• Produces strong, lasting definition
• Minimizes frizz and maximizes smoothness
• Hydrates dry hair
• Helps promote healthy hair growth from the follicular level
• Helps prevent shedding and thinning

Ingredients

Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene, Linalool)

Essential for making natural coils and curls spring into beautiful! When your hair craves added hydration, nourish your hair with a daily serving of Moisture Milk. It's loaded with some of nature's best emollients to make your hair smile.

All ingredients have been carefully selected to promote both the inner and outer beauty of your hair.

• Shines
• Softens
• Hydrates
• Makes hair more pliable for enhanced manageability

Directions:

• Apply a little or liberally depending upon your hair's need for moisture, manageability and vitality.
• Also great after defining with Curling Custard or Twist & Shine Defining Cream to soften and enhance the finish. Also helps to combat flaking from styling products.

Ingredients:

Key Ingredients: Cocoa Butter, Shea Butter, Sweet Almond Oil, Jojoba Oil, Soybean Oil, Apricot Oil, Wheat Germ Oil, Sugar Beet Root, Lanolin, and Vitamin E

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Glycine Soja (Soybean) Oil1, Prunus Amygdalus Dulcis (Sweet Almond) Oil¹, Theobromo Cacao (Cocoa) Seed Butter¹, Butyrospermum Parkii (Shea Butter)¹, Cetearyl Alcohol¹, Simmondsia Chinensis (Jojoba) Seed Oil¹, Triticum Vulgare (Wheat) Germ Oil¹, Beeswax¹, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Prunus Armeniaca (Apricot) Kernel Oil¹, Tocopheryl Linoleate, BHT, Ascorbic Acid, Sodium Bicarbonate, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Xanthan Gum¹, Fragrance/Parfume, Limonene, Cetyl Alcohol2 Polysorbate 60, PEG-75 Lanolin, Laureth-9.